Daniela & Linda Dostálková deal with a concept of the autonomous hybrid social ‘art practice’—blurring the lines between disciplines, challenges accepted distinctions, in questioning of identity. They trace unexpected articulations of alternative/commodified forms of organisations that are based in the art world and its institutional structures; understanding social phenomena, objects, things, and concepts and the fluidity of boundaries between them. The duo approaches art as a form of articulation that deals with the ways by which a commodity and its economic environment activate us. They have been interested in the paradoxical relationship between the apparently mutually contradictory logic of the world of corporate strategies and the world of art. Their work can be perceived as a form of commentary on and critical observation of aspects of contemporary society, which they are representing by using associative means from psychology and corporate strategies.