PRESS / 2015

ArtSpace interviews Braverman Gallery Director Adi Gura on entering Art | Basel

AatSpace created a review referring to Braverman Gallery’s director Adi Gura under ‘How to Get Your Gallery Into Art Basel in 5 Not-So-Easy Steps’: “Art Basel is by no means a beginner’s fair; the show is for established galleries only, and the dreaded selection committee (made up of a panel of six expert gallerists from around the world) takes its job of weeding out the weaker applications very seriously. With such an involved and expensive endeavor, it only makes sense to apply if you can reasonably expect to be given serious consideration—and even then you’ll be up against stiff competition. Susanne Vielmetter of Susanne Vielmetter Los Angeles Projects notes that while she’s participated in Art Basel Miami Beach (the fair’s glitzy American offshoot) “almost from the very beginning,” it wasn’t until her artists “started to receive international momentum that I felt the time was right to start thinking about showing them at Art Basel.”

In a similar vein, Adi Gura of Braverman Gallery in Tel Aviv cites the inclusion of their artists in “important institutions and fairs such as MoMA, the Venice Biennale, the Centre Georges Pompidou, and the Tate” as the impetus to begin thinking about going to Basel. “In that respect,” she says, “the choice to approach the fair—one of the key elements in the current international art sphere—seemed like an organic evolution in terms of the gallery’s next step.” In short: you’ve got to know you’re good to stand a chance of getting in.”

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